The Cancer Awareness initiative is a small step by the Kerala Club of Detroit, USA to provide awareness of Cancer among the people of Kerala, many of them poor, medically indigent, and unaware of the deadly consequences of the disease. Through mass media campaigns and other grass-root awareness events like community walkathons for cancer awareness, this initiative will drive awareness, knowledge, and solidarity in communities state-wide in fighting Cancer.
The widespread availability of medical literature and easy access to scores of material in the mass media in the Western nations about health issues and disease control makes it easier for its citizens to be informed about disease and possible treatment protocols. Alas, this is not the case with many of the people afflicted with deadly diseases in the developing world.
In India for example, the priorities of Government health policy continue to focus on eradication of communicable and parasitic diseases or population control. Sadly, there is a dearth of coordinated agencies or programs at a community level to educate the masses on deadly diseases like cancer for example. It remains a fact that over 700,000 new cases of cancer and over 300,000 deaths occur annually due to cancer in India, while the extent of awareness of cancer, its causes, the treatment options, etc. are very limited.
Partners and Resource Providers:
We have identified Mukesh Foundation as our strategic partner for the state of Kerala. The leader behind the foundation (Actor Mukesh from Kerala) will become the brand ambassador for the Cancer Awareness Program in Kerala and will take the leadership in promoting awareness at grass root levels. We anticipate the involvement of leaders from various facets of life including politicians, renowned doctors, business men, social workers, survivors and cine-artistes .
In USA, All Kerala Medical Graduates and Indian Nurses Association, Michigan chapter are taking lead roles in this noble cause. Awareness materials are licensed from Susan G Komen ® , National Institute of Health and American cancer Society. In the initial phase of the project, a set of document are translated to Malayalam language under the written permission from these organizations.
How the Money will be Spent?
— Mass produce material in simple to understand local languages and through other media efforts, disseminate the material at rural clinics and medical centers throughout Kerala (Source material provided by Susan G Komen®, American Cancer Society etc).
— Work closely with non-governmental organizations (NGOs) to disseminate Cancer prevention, treatment and post treatment care information by organizing Awareness Events.
— Create Cancer Awareness videos and broadcast through local TV, FM channels
— Provide TV and DVD kits to hospitals and run Cancer Awareness videos in district, medical and private hospitals
— Provide basic infrastructure to hospitals that will help promote the Cancer Awareness initiative (Awareness Cell-In-A-Box)
— Seek support and cooperation of the local people to sustain this noble cause by encouraging participation in Cancer Walkathons to raise money, and funds to help cancer victims
Cancer Awareness Latest News
മിഷിഗൺ: ഡിട്രോയിറ്റ്: കേരളക്ലബ്ബിന്റെ 2021-ലെ ഭാരവാഹികളായി അജയ് അലക്സ് (പ്രസിഡന്റ്), പ്രാബ്സ് ചന്ദ്രശേഖരൻ (വൈസ് പ്രസിഡന്റ്), ആശാ മനോഹരൻ (സെക്രട്ടറി), റോജൻ പണിക്കർ (ട്രഷറർ), ജോളി ഡാനിയേൽ (ജോയിന്റ് സെക്രട്ടറി), ബിന്ദു പണിക്കർ (ജോയിന്റ് ട്രഷറർ) എന്നിവർ ചുമതലയേറ്റു. Read
മിഷിഗണ്: നാലര പതിറ്റാണ്ടിന്റെ പ്രവർത്തന പാരന്പര്യമുള്ള മിഷിഗണിലെ ആദ്യ മലയാളി സാംസ്കാരിക സംഘടനയായ കേരളക്ലബ്ബിന്റെ ഈ വർഷത്തെ ക്രിസ്മസ് പുതുവത്സര ആഘോഷങ്ങൾ “ബോണ് നഥാലിയ’ ഒരു പുത്തൻ അനുഭവമാണ് സമ്മാനിച്ചത്. Read More
As The Kerala Club of Detroit celebrates our 45th Anniversary, we owe huge debt of gratitute to those that laid the foundation and all those that have helped to build
Kerala Club’s first digital edition of the Keralite magazine was successfully launched today. On June 6th, 2020, Dr. Shashi Tharoor launched the magazine as part of The Kerala Club’s virtual